Dr. Rohit Vishal Kumar

Dr. Rohit Vishal Kumar

(Guest Speaker)

Dr. Rohit Vishal Kumar did his schooling from Ram Krishna Mission Ashram Vidyalaya, Narendrapur (WB) and his plus two (+2) from Ram Krishna Mission Residential College, Narendrapur (WB) in the stream of Humanities.

He did his graduation from St. Xavier’s College Kolkata and then he went on to do his MA in Economics from Centre for Economic Studies and Planning (CESP) Jawaharlal Nehru University, New Delhi. Subsequently, he shifted focus and joined the Indian Institute of Social Welfare and Business Management (IISWBM) Kolkata to do his MBA in the area of Marketing.

He was picked up by Indica Research Private Limited from campus and then for the next three years, he worked in the Marketing Research Sector with various clients and organizations.

He worked in ORG-MARG Research Limited, New Delhi and TNS-MODE, Kolkata, and has handled clients like ITC, TATA Steel, Bengal Ambuja, ABP Group, Eveready Industries, Smithkline Beecham and MUL.

Given his Economics, Marketing and Research combination and his love for reading, he joined academics in 2001. He joined IISWBM Kolkata as Research Associate and within one year he was promoted to Lecturer. In 2003 he registered for his Doctorate with the University of Calcutta and was awarded the degree in 2007.

His topic of doctoral research work was “Lifestyle and Psychographic Segmentation & Classification of Metropolitan Consumers in India for Effective Marketing”. In 2006 he joined Xavier Institute of Social Service (XISS) Ranchi as Reader. He joined IMI Bhubaneswar as Associate Professor in July 2016.

As on date, he has a total of 16 journal publications out of which 08 are in international journals of repute. In his free time, Dr. Kumar loves to play with computers and read novels. He is well versed in Marketing, Marketing & Social Research and Statistical software (R, SPSS, Systat, & Statistica).